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New location, new people and a new colour

July 28, 2015
SandisonPay is changing

Why yellow you may ask?

After a few chats and a discussion over a coffee we were all sold on yellow as our new brand colour – It’s uplifting, happy and creative.

The Colour Yellow

Yellow in Business

In using yellow in business, you need to understand the traits, qualities and mood of the color to decide if it will create the message you wish to send to your target market. To begin with, yellow is a warm and happy colour which creates a sense of cheerfulness and playfulness. Psychologically, it is optimistic, uplifting and illuminating, brightening people’s spirits. Yellow stimulates the logical side of the brain and mental clarity. It promotes wisdom and academic proficiency. It inspires original thinking and creative ideas.

The mind and the intellect

Some reserach on the internet has further convinced us this is the best colour for us – Yellow relates to acquired knowledge. It is the colour which resonates with the left or logic side of the brain stimulating our mental faculties and creating mental agility and perception. Being the lightest hue of the spectrum, the colour psychology of yellow is uplifting and illuminating, offering hope, happiness, cheerfulness and fun. In the meaning of colours, yellow inspires original thought and inquisitiveness.

Yellow is the best colour to create enthusiasm for life and can awaken greater confidence and optimism. The colour yellow loves a challenge, particularly a mental challenge.

Within the meaning of colours, yellow is the great communicator and loves to talk. Yellow is the colour of the networker and the journalist, all working and communicating on a mental level. Yellow is the entertainer, the comic, the clown. Yellow helps with decision making as it relates to clarity of thought and ideas. Yellow is non-emotional, coming from the head rather than the heart. Yellow is the most highly visible of all colours which is why it is used for pedestrian crossings. 

Effects of Yellow:

Creative: The colour of new ideas, yellow helps us find new ways of doing things.
Quick decisions: Yellow helps with clear thinking and quick decision-making but it can also be impulsive, we can live with that!

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