Why businesses use motion graphics
We have seen a large increase in requests for motion graphics and animations over the last few years and we have had the pleasure of working on numerous projects for the likes of Allianz, TATA and Hitachi (to name a few).
We wanted to show you what can be achieved and the reason that motion graphics should be a key part of your marketing mix for presentations, how-to guides and product launches.
Four reasons motion graphics are great for boosting your brand
1. It’s always better to show rather than tell
2. Makes the complex simple
3. More engaging
4. Increases website conversion rates
Videos are now the most powerful content type on social media. With Facebook and Snapchat reporting 8 billion+ and 10 billion+ daily video views respectively, and Instagram stories recently hitting 150 million daily users, it’s no surprise that people expect to see videos from all the brands and businesses they come across. AND they expect to enjoy them across all the social platforms they use. The facts speak for themselves: in 2017, videos are predicted to make up over 74% of all internet traffic.It’s all to say: videos = a big thing!
Source: Vimeo Blog