The Mansour Group are a global, family-owned conglomerate with 60,000 employees. They have a presence in more than 100 countries and total revenues exceeding $7.5 billion. We acquired their brand and website business in a 2018 pitch against much larger agencies; they had a preference for a small, nimble, creative partner whose values aligned with their own. In the 18 months to date, we’ve worked alongside communications agency Hawthorn on narrative and brand development, two site builds and two full-scale video productions.
We chose to commission an illustrator to work with us on the Mansour Group project.
We needed to bring the narrative to life in a new way – to show the five key business values of global reach, approach, leadership style, positive impact and our origins.
We selected strong emotive images for the Man Capital website, applying a atmospheric effect across the landscape view.