The Huo Family Foundation


Brand guidelines, Branding, Brochure & collateral, Copywriting, Corporate identity, Photography, Powerpoint design & refresh, Social media creative assets, Web design, Web development


Project details:

Since its inception in 2009, the Huo Family Foundation has given over $41 million in grants to charitable organisations in the UK, US and China which focus on education, neuroscience, psychology, public policy and the arts.

SandisonPay is thrilled to be in a position where we can articulate the foundations’ offering via a simple considered brand and website.

We started with the development of the brand on this project defining the typographic style and colours, and were able to move onto the website smoothly as the client had very clear ideas about how this should be approached.

They needed to keep the overall look fresh, simple and clear.

We sourced all of the images for this client with Getty images – in cases like this doing a bespoke photoshoot wasn’t the right approach so the use of high quality stock images was the perfect solution.

It has been a pleasure working with Sandison Pay on the creation of the Huo Family Foundation’s website. They have been wonderful partners – creative, responsive, imaginative and practical. They spent time to understand our vision and culture and were able to capture this in the branding and the web design.  We are delighted with our new website and recommend them highly.

Rebecca Stewart
The Huo Family Foundation