The Huo Family Foundation:
Repositioning a family charity foundation
Donating within the UK, US and China, the foundation focuses on education, neuroscience, psychology, public policy and the arts. SandisonPay is thrilled to help articulate the foundations’ offering via a simple and considered brand and website.
The development of the brand started by defining the typographic style and colours. We were able to move onto the website smoothly as the client had very clear ideas about how this should be approached. They needed to keep the overall look fresh, simple and clean.
Doing a bespoke photoshoot wasn’t the right approach for this project, so the use of high quality stock images from Getty Images was the perfect solution.
Since its inception in 2009, the Huo Family Foundation has given over $41 million in grants to charitable organisations.
“It has been a pleasure working with Sandison Pay on the creation of the Huo Family Foundation’s website. They have been wonderful partners – creative, responsive, imaginative and practical. They spent time to understand our vision and culture and were able to capture this in the branding and the web design. We are delighted with our new website and recommend them highly.”
Rebecca Stewart
The Huo Family Foundation
