Allianz engineering inspection services came to us with a clear ambition. After launching a dedicated LinkedIn page, they needed a partner who understood their world, could work seamlessly with their marketing team and help shape a channel that felt true to the people behind the service. With a long-standing working relationship and deep experience across engineering, we were able to work as an extension of their team, bringing inspections to life in a more human and engaging way and creating a social presence that reflects their expertise and strengthens their industry voice.

From brief to build

We set up a clear 2-month-ahead workflow for planning, writing and delivering content, ensuring every post, asset and visual was approved and ready well before going live. Working closely with the Allianz team, we defined the key themes, focus areas and visual direction, giving the channel a strong, recognisable foundation.

Over the past year we’ve delivered a steady mix of real inspections, service launches, milestones and people-led stories. The results followed quickly. The page gained 1,277 new followers organically, with engagement consistently between 2 and 4 percent and reaching up to 6 percent during key campaigns. Top posts delivered between 3,500 and 8,500 impressions, with the solar PV launch and stadium series among the standout performers.

As the channel matured, we refined the themes, broadened the content mix and continued to manage all posts and approvals on a rolling schedule. This created reliable visibility peaks and ensured the page remained aligned with business priorities.