The Neos Advantage
Following a comprehensive brand refresh for Neos Networks in 2025, we partnered with their team to activate the new identity through a targeted MSP campaign.
With a brief to position Neos as the MSP connectivity partner of choice, we developed the campaign platform, The Neos Advantage. After exploring several creative routes, this was the direction selected. It gave the campaign a clear and differentiated theme that felt confident within the refreshed brand system.
Targeting three distinct MSP personas, the campaign uses proof-led storytelling and clear value messaging to highlight Neos’ resilience, responsiveness and flexibility, with the ultimate goal of generating MQLs.
Working firmly within the Neos brand guidelines, we also introduced a simple visual hook, a + symbol to represent The Neos Advantage. It helped the campaign stand out while remaining fully on brand.
Claire Pay, Creative Director, SandisonPay
“It was a pleasure to work with the Neos Networks team – they really valued the design process and brought great collaboration to the table. That level of trust and input always leads to stronger results.”
Project Reach
The challenge
Position Project Reach as the infrastructure platform enabling Britain’s next phase of digital growth, with Neos Networks at the heart of that transformation.
Our approach
SandisonPay developed a clear narrative positioning Reach as the foundation for future connectivity, AI and data-driven industries, connecting today’s needs with tomorrow’s opportunities.
Senior Business Development Consultant, Mansour Group
“I am very proud of the results we delivered for Man Capital and Mansour Group, I am very happy to have achieved this together with amazing results even with geographical distances. This is proof that good communication, teamwork, collaboration spirit and a positive and right attitude to work can be achieved and nothing is impossible.”
AI Connect
The challenge
As the AI market becomes increasingly crowded, Neos Networks needed a distinctive position that would set it apart from competitors.
Our approach
At SandisonPay, we identified an opportunity to position Neos Networks as the connectivity partner enabling AI infrastructure across the UK. Our challenge was to simplify a complex technical story into a clear, memorable campaign identity that could cut through the noise and work consistently across digital, social, events and ABM.
