Whitegate Capital came to us at the very beginning of their journey. As an emerging investment firm with roots in the Middle East and plans to launch in London, they needed help defining who they were and how to express it. The goal was to create a brand that could speak clearly to family investors across generations, modern, trusted and ready for the future.

From the first workshops, we worked closely with the senior partners to shape the brand’s strategy and identity. We explored three distinct creative routes before aligning on the most pared-back and simple direction. We always present options we’re completely happy with, but in this case it was especially rewarding to see the board align on the direction that best captured their ambition.

The result is a brand that feels confident yet understated, a reflection of their values of integrity, stability and ambition. Beyond the identity, we developed the copy, website, presentation tools and launch materials, followed by a series of investor decks and collateral projects that continue to build recognition and trust. Our collaboration has since extended to the interiors for Whitegate Capital’s Dubai office.

The outcome

Whitegate Capital now has a clear and consistent presence that can grow with them. The brand provides a foundation for communication across teams, regions and generations it captures exactly what Whitegate Capital stands for: investing today to build a legacy that lasts for generations.