Big Green Egg is no ordinary barbecue. It’s a ceramic outdoor oven, inspired by traditional Japanese kamado cooking, capable of grilling, smoking, roasting and baking – all with impressive flavour and control. Built to last, and trusted by chefs and home cooks alike, it’s become a familiar fixture in outdoor kitchens across the UK.

It’s also a brand close to home – quite literally – with its UK base just down the road from Claire in the Alresford area. So when the team got in touch, we were especially pleased to be involved.

We were asked to support the internal marketing, events and creative teams with a set of evergreen HTML emails, built using Drip. The aim was to create a versatile series that could be used throughout the year to engage and inform their community of Egg owners.

Our role covered briefing the copywriter, learning the product range, and applying the brand’s strong visual identity – including some great photography that definitely made us peckish during the process.